meridianhospitalityadvisors.com

Every engagement is tailored to your business’s specific situation. Not only do we offer financial projections and analysis, but we can also guide you through marketing efforts and business operations.

Engagement pricing ranges depending on scope.

FINANCIAL

12-Month Financial Projections

Opening a hospitality venue without a clear financial picture is one of the most common — and costly — mistakes first-time operators make. Our 12-month projection model gives you a realistic, detailed view of your first year: what you’ll spend, what you need to earn, and when you can expect to break even.

What’s included:

  • Monthly revenue projections by category (food, beverage, retail, etc.)
  • Fixed and variable expense modeling (rent, labor, COGS, utilities)
  • Break-even analysis and cash flow runway
  • Scenario modeling — conservative, base, and optimistic cases
  • Investor-ready formatting if needed

Best for: Hospitality venues preparing to open or seeking financing

Menu Pricing & Profitability Analysis

Underpricing your menu is leaving money on the table. Overpricing drives away customers. Our menu pricing model helps you find the right number for every item — based on your actual costs, your market, and your margin targets.

What’s included:

  • Item-by-item cost of goods analysis
  • Target margin and pricing calculations for your full menu
  • Competitive pricing benchmarks for the DC market
  • Identification of your highest- and lowest-margin items
  • Recommendations for menu engineering and item positioning

Best for: Food and beverage outlets launching new menus or struggling with food cost percentages

Hospitality Venue Financial Framework

For hospitality venues already in operation that feel like the numbers aren’t adding up. We conduct a comprehensive review of your financial structure and deliver a clear, prioritized action plan to get your business on solid footing.

What’s included:

  • Full review of your cost structure and operating expenses
  • Cash flow analysis and working capital assessment
  • Labor cost and scheduling efficiency review
  • Identification of financial red flags and quick wins
  • A written action plan with prioritized recommendations

Best for: Open hospitality venues that need clarity on why the numbers aren’t adding up


MARKETING

Digital Presence & Brand Audit

How your business appears online can be just as important as what happens inside your four walls. We evaluate your digital footprint across all major platforms and provide a clear, prioritized action plan for improvement.

What’s included:

  • Google Business profile audit and optimization recommendations
  • Review platform assessment (Yelp, TripAdvisor, OpenTable)
  • Social media audit (Instagram, Facebook, TikTok)
  • Brand consistency and messaging review
  • Competitor positioning analysis for the DC market

Best for: Food and beverage outlets looking to strengthen their online presence and attract new customers

Promotional Strategy & Revenue Growth Planning

Smart promotions aren’t about discounts — they’re about driving the right traffic at the right time. We help you build targeted campaigns and customer retention strategies that align with your financial goals and brand identity.

What’s included:

  • Happy hour and off-peak traffic strategy
  • Seasonal menu and event-based campaign planning
  • Customer retention and loyalty framework
  • Social media content strategy and posting cadence
  • Promotional calendar development

Best for: Hospitality venues looking to increase revenue through smarter, targeted outreach


OPERATIONS

Day-to-Day Operations Consulting

Running a food and beverage business requires more than a great product. We work alongside your team to identify operational inefficiencies, build systems that reduce friction, and create the framework for consistent, sustainable day-to-day performance.

What’s included:

  • Opening and closing procedure review and documentation
  • Staff scheduling analysis and labor cost optimization
  • Vendor management and purchasing strategy
  • Service flow and workflow assessment
  • Ongoing advisory support and check-ins

Best for: Hospitality venues experiencing operational friction, high turnover, or inconsistent service

Not Sure Which Service You Need?

Get in touch and we’ll figure it out together. Every engagement starts with a free discovery call to understand your situation and determine the right fit.